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Social postings: the missing ingredient in your kitchen

You’ve been on social media before right?

Social media is now the number one place for people to find new businesses, services and products. It has been one of the most effective tools to date for small businesses, and it’s no different with your cloud kitchen.

Here are some ways you can use social media to promote your new business.

Use the right social channels

Looking at your social media goals, make sure you’re using the right channels according to your niche. For example, if you are a cloud kitchen, Instagram is one of the most effective ways to reach your target audience.

Instagram offers a lot of benefits to restaurant owners. It’s the perfect marketing tool for targeting new customers and spreading awareness in your area or region.

Use other social media channels like Facebook, Twitter or Snapchat but remember to tailor them to what each channel is best for – for instance, using Twitter more as a directory where only snippets of content are posted rather than full posts with lots of text or personal pictures on Facebook which typically come across better through visual posts rather than written ones.

What you should post

Here are some types of content that you can post effectively:

  • Post pictures of your food or the variety of dishes you have that show the drool-worthy quality of the dishes.
  • What’s on the menu each day if you have varying menus or weekly specials
  • Share your food, recipes and tips with a community that will appreciate them. They can help create authenticity that will attract new customers.
  • Host contests and giveaways to not only increase brand awareness but also to give away free food! Make sure to cross post these events across all of your social media accounts so people who follow one aren’t missing out on an opportunity.
  • Share posts from other cloud kitchens that you love (and think your customers might too!)

Post regularly!

If you want to attract people to your cloud kitchen social media channels then make sure that you post on a regular basis.

It is recommended by the experts in this field that you should post about 4-5 times per week. The idea is to keep your followers coming back for more so they are not forgetting about you. If you have a lot to share, then break it up into smaller chunks. Posting multiple images at once will get your content seen effectively too so social media isn’t just text heavy stuff all the time!

Use professional photos and videos

If they look delicious, chances are they’ll be delicious! If posts are truly going to generate business for your cloud kitchen, then they need to be on point – from great photos of food or dishes through to quality video clips showing customers how delicious your menu is.

Make sure you have the right equipment to take professional photos or videos for your cloud kitchen.

Link out to other cloud kitchens that inspire you and make people hungry with beautiful images of food – such as cloud kitchens that are run by fellow friends of yours.

Conclusion

Social media is an extremely valuable marketing tool for small businesses. It offers an opportunity to grow your social following and attract new customers, as long as you use the right channels in the appropriate way. What are some ways that you have used social media?

If all of this sounds overwhelming, we would be happy to help with any challenges! Let us know how our team can assist with a digital marketing plan from content creation or anything else related to building customer relationships online.

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